Spirituality is a legitimate market sector, just as much as health care, finance and technology are. But with one big difference: Spirituality is a living experience. It transcends the categories and concepts that govern material reality. It’s a deeper reality that doesn’t always fit the values and structure of society.

Spirituality is a set of practices and consciousness that aligns us with a sense of the sanctity of everything. It involves a conviction that the universe is not negative or neutral but tilts toward goodness and love. It includes a joyous and compassionate attitude toward oneself and others. It embraces freedom, creativity, goodness, connectedness, love and generosity.

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